Welcome To DataLAB

Our goal is to create a community that
Encourages, Educates and Coaches,
people interested in business data.

Level up your resume,
your marketability,
your understanding of data

Actionable Training

Work through interactive lessons & courses to give you the knowledge you need to use data to your benefit!

Interesting Quizzes

Take micro lessons on topics to refresh your knowledge or get a gauge of where your knowledge is.

Premium Material

Sign up for behind the scenes, raw processes, and downloadable templates & forms to jump start your journey!

Get into Data, Get Better With Data

Rob Schenck - Founder & CEO

Data Like A Business

We are in the data age and to get into a data related career the current options are:

  1. Commit 4 yrs (FULL TIME) and TENS OF THOUSANDS OF DOLLARS learning programming or business via college
  2. Spend thousands on a “boot camp” that might be over your head, and leave you feeling unprepared
  3.  Join us and learn how to use Data Like A Business!! 

You can start at the free tier, and we’ll teach you how to set goals for yourself and get them DONE. 

80% of any data related job is making sure the right metrics are being targeted, measured and achieved.  

But how do you get experience in that without already having some?

SIMPLE!  You find somewhere you can learn, practice and build those skills and has people to help teach you.

We gamify your learning path. 

While we are building DataLAB (and other businesses) I will be actively engaging with members to get feedback on how best to build out the platform

I will personally be available via our discord and have some fun ways I will be sharing REAL LIFE data problems  that I encounter, and how I fix them. 

I’ve been working with data, mostly remotely, for over 10 years.  After working with a number of Fortune 500 companies I noticed a glaring trend.  

People were confused about data.  

Confused on how to talk about it, on how to question it the right ways, and what it really can tell you and what is outside of it’s limits.   

I instructed classes in person and remote for Sr Analysts to VP’s responsible for sizable portfolios.  All with the same issue.   

How can we get those “data ninjas” we talked about having in the planning meeting?   

How do we make sure our data is set up in the right way that they’re even useful?

How will this run long term?


Having designed and built data systems of all sizes, and taught people how to get better at working with data, I identified the need for DataLAB.

While I work my queue of “Data Experiements” (where I will use the scientific method, and work with existing data, or identify how we can generate some real data) I’ll record and stream my work so we can all learn.

Members will be able to submit their own “Data Experiements” where I will personally help evaluate their observation, hypothesis, and list of available data, to see if we can prove or disprove their hypotheses.

Join DataLAB Today

Tier 1: Data Xplorer


Email updates

There will be a lot going on here.  Get notified as new content gets released.

Members only Discord

Rob and his associates have worked in the data industry across all functional areas of business and industries. Come build what you know. 

"Future Me" Game Profile

We will soon release the Profile Portal for our members. This will be a cloud based profile that you can use to identify where you need to level up your skills

Tier 2: Data-Naught


Everything in the Data Explorer Tier +

Data-Naughts get everything in the Data Xplorer Tier PLUS…

Gamified Skill Building

Building skills can be daunting. We want to make the process feel like you’re a Player in a Role Playing Game.  

Start today to make the version of “Future You” , that you want to BE

Career Understanding

Gain a better understanding of Business with member discounts on our upcoming courses.

Tier 3: Data Shark

$24.99 PER MONTH

Everything in the Data-Naught Tier +

DataSharks get everything in the Data-Naughts Tier PLUS…

BTS Access

Join us for special Behind The Scenes streams and and a Discord channel to allow you to see how we do it

(Exclusive to DataShark members only)

Help Define DataLab's Future

Datasharks are on a path to being experts at working with data. We look to them to get ideas for creating and tweaking our content,